The Morning News

Listening • The Secrets of Iceland

From what I can tell, Iceland is on a breakneck pace to make it seem like a place called “Iceland” is a sun-drenched adventure land. They don’t use gasoline, produced Björk and Sigur Rós, and race around naked to their hearts content. It’s all part of a giant advertising campaign by the Rejkjavik tourist bureau. Consider that the vikings originally switched the names of Iceland and Greenland to keep the place to themselves—or so they say. I wonder if tourists show up expecting boreal forests and emotional orchestras, and it turns out to be ice flows and cold. They just lure tourists there to capture and turn them into fuel, since—if you read before—they don’t have gasoline there. How else will they power their recording studios? —Llewellyn Hinkes, Jun. 25, 2008

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