There was a stretch this summer when I watched OK Go’s Here It Goes Again every morning. It was like my personal inspirational video, Tony Robbins with treadmills and Prada pants.
A few weeks later, it changed to Little Superstar, and even now, hearing that bumping Holiday remix brings back fond memories of procrastination and my office chair.
And then came Bank of America’s corporate luncheon. I ate that like a tub of Nutella. Didn’t even bother with spoons, just dug in with mah bare hands.
So when I started evaluating which videos were the best of the year, perhaps the most informative metric was which videos I watched the most this year. And I still watch the BBC interview with the wrong guy, on a regular basis. Best reaction shot of the year.
Most Awesome Ridiculousness
My world expanded this year. Suddenly I had access to a universe of community TV nutjobs
bad regional ads
daytime talk shows
andof courseDavid Hasselhoff.
A lot of it sucked, and I mean that in a really great way.
Most Painful, Can’t-Look-Away Ridiculousness
But not all suckiness is awesome. No, some of it is painful. It can bring you down. You can only spend so long watching people get kicked in the junk before it scars your soul. (How long? 5,437 hours. Company time.) But I dare you not to enjoy the mind-melting horror of Connie Chung’s farewell song
or the don of dickerdom, Kevin Federline.
Videos That Actually Taught Me Something
The following videos didn’t teach me how to cook, or how to read my New Yorkers before they pile up higher than a phonebook, but I did learn a few things, such as the early history of the Muppets
the Wilhelm scream
and the intricacies of stop-motion animation threaded with classic film clips.
And also, that I needed to upgrade my Adobe Flash.
Best Vintage Commercials
Commercials are supposed to stick in your head. These two do the trick. You might even call them mindstickers, but then, why would you use a dumb-ass phrase like that?
Best Choreography Not Done By Damian Kulash’s Sister
OK Go’s videos marked a high point in video choreographyand group exercise. But not every up-and-coming artist has a fancy ballroom-instructor sister who can drop such smooth and kick-ass moves. Some dancers have to do it for themselves, in whatever way they can. We celebrate dancing, even when it involves community theater and jazz hands.
Best Re-Cut Trailers
If they were to make a trailer of my life this year it would be me watching recut trailers. And eating delivery sushi. And watching Little Superstar. And crying over this sad, pathetic little montage.
Most Ridiculously Cute Kids
Holy crap, these kids are cute. I want to kill them they’re so cute. I wonder if, when these kids grow up, they’ll be like, Please don’t show my boyfriend the clip of me singing Earth, Wind & Fire again. But don’t be embarrassedyou rocked it, girl.
Stupid Pet Tricks
Pet people are ridiculous. Pet people are disgusting. Pet people arehold up, my cat is doing the most adorable thing right now. Kind of tucking his head under and curling himself in a ball? My cat so fucking rules. Anyway, this was a really, really good year for annoying pet people. And nothing says beauty of the internet like a video described thusly: Cat walking on treadmill to song from Karate Kid.
You heard it straight from Montel: In 15 years of programming, he’s never seen anything like a pug that can say I love you. What a year, friends, what a year.