16 March 2011: Afternoon By The Morning News — 16 Mar 2011 Military helicopters unable to waterbomb fire in Fukushima nuclear reactor; firefighting efforts frantic. Relief effort in Japan does not have room for more funding; give to Doctors Without Borders instead. Slideshow: History of Japan being culturally depicted as a land of disaster. N.A.S.A. investigating bag of cocaine found on premises of Kennedy Space Center; second bag in a year and a half, we might add. Time has come for Modigliani to be appreciated for his art, not just his lurid, lustful life. Today in the Tournament of Books, two funny novels compete, and the nature of a comic novel is debated in the comments. Video: Obama makes his N.C.A.A. bracket picks. Jonah Lehrer on why it's true that success comes from hard work. Behavioral economics applied to fancy food trucks: more you invest into something, the more you tend to get out of it. Audio: Drummer Buddy Rich rips his band on the bus for poor performances. N.E.A. says artistic omnivores are declining. Notes from the book world's lowest-ranked power class assistants, or "the person on the other side of the telephone." Inside opinion offers six reasons why Borders failed and Barnes & Noble succeeds. Unbeatable eggs and hanging cheese: the best supermarket fails. How to (almost completely) replace your wallet with your smartphone. Everything in the world rated on a scale of one to 10 sexy ladies; e.g., Target mouthwash. Video: Elephant caught cheating.