July 14, 2011: Afternoon
- Website analysis shows spelling mistakes can halve sales--wary customers suspect phishing schemes.
- You're more likely to survive a plane crash than click on a banner ad.
- Talking to Berklee students, John Mayer warns against online self-promotion when there's still music to be made.
- Jobless benefits will disappear, personal debt will rise--and other consequences of a debt ceiling meltdown.
- Study of cold sufferers finds giving them a pill--any pill--reduces symptoms and speeds recovery.
- New research finds minor health complaints now correlate to an increased risk of dementia later.
- HIV drug trial proves so effective that the study was halted so all participants could be given the medication.
- Op: Americans should celebrate our French connection--after all, it's imprinted heavily on our nation.
- Looking for Europe's next ex-pat epicenter.
- Anti-regulation gun activist argues on the basis of the 10th Amendent--limiting government power--instead of the Second.
- Heatwave hits the Borough of Beards.
- The new medium for avant-garde artists: Jello.
- Austrian "Pastafarian" wins right to wear colander in driver's license photo, arguing it's religious headgear.
- By classifying itself as a supermarket, Russian McDonald's cuts tax bills in half.
- Long dormant in the U.S., Toastmasters and the Lions Club find new life abroad.
- In the pre-copyright era, American farmers hired artists to trademark fruit.
- TMN's Robert Birnbaum, others, roundtable Dana Spiotta's Stone Arabia.