From “Formulary for a New Urbanism” by Ivan Chtcheglov (Internationale Situationniste, October 1953):

And you, forgotten, your memories ravaged by all the consternations of two hemispheres, stranded in the Red Cellars of Pali-Kao, without music and without geography, no longer setting out for the hacienda where the roots think of the child and where the wine is finished off with fables from an old almanac. Now that’s finished. You’ll never see the hacienda. It doesn’t exist.

The hacienda must be built.

Before—A Factory Documentary

During—A Media Expose

After—A Fan’s Pilgrimage