Melisma and autotune in morocco

"Listening habits from the dawn of Islam helped Auto-Tune mean so much here."

Melisma—moving across several notes while singing one syllable—characterizes the best of African-American R&B, such as the heart-stopping introduction to Whitney Houston's "I Will Always Love You," and musicologists think it originated with African singers of the Koran. Today, Auto-Tune dominates the pop airwaves of North Africa, precisely because the region has heard that style of singing for centuries, and "melisma’s swoops and dives are exactly the type of melodic movement that provokes Auto-Tune into extreme corrective mode, thereby producing its most unusual sounds."