Plan 63
With its credibility in the weeds, the White House must find a way to restore its public image before the next election. A privileged glimpse into what's being planned.
behindthescenes
A collection of 18 issues
Cool 2B Real
The initiative: The cattle industry wants to promote beef to teenage girls online. The result: “Cool 2B Real.” Our reporter sneaks into the boardroom and tells us how it really happened.
The Harry Potter Nimbus 2000
The hottest new toy is the Harry Potter Nimbus 2000, a vibrating broom proving popular with lots of little girls. An inside look at its insidious development.
Operation Fish From Hell
The U.S. has many problems right now, but its deadliest threat can grow to three feet long: the Chinese Snakehead. Our reporter goes deep undercover to get the government’s reaction to a meat-eating snake.
The Minority Report Trailer
Big-budget movies require big-budget marketing, and you can bet every second of the trailer is accounted for, in impact. We get the inside scoop on Spielberg’s new flop.
Pirates and the Navy
Once the scourge of the seven seas, now fuel for ARGHHH... jokes and the parrot industry, pirates seem better suited for Disney World than the Atlantic. However, the Navy was attacked last month by a band of unwashed scurvyites.
Oprah Cancels Book Club
The fate of literature has always been uncertain. In recent times the path seemed secure, guarded by Updike and Barnes & Noble totes. Then, disaster struck. Publishers crashed their Mercedes, agents sold their leather blazers. Inside the tragedy from within Oprah’s private chambers.
President Bush Merges Agencies
Shadow governments, merging powers, churches and children: It’s no secret that power breeds concealment. Yet behind the veils of rhetoric, simple men and women are simply doing business, PowerPoint and all.