Credit: Margie Savage.

I understand him. He cares about two things, how people perceive him and how much cash he has in the bank.

Mark Cuban was persuaded against Donald Trump by a conversation with the man himself, who Cuban says literally "doesn't know how technology works."
↩︎ Bloomberg Businessweek
Oct 19, 2016

In businesses, on the street, and in peer groups, ideas are shaped more by face-to-face interaction than by digital media.

Face-to-face is the biggest determinant of voting behavior. Sociologists show that communities in physical proximity share voting behaviors far more closely than broad demographics like race, income, or age.
↩︎ Nautilus
Oct 17, 2016

A brief conversation about marriage equality with a canvasser who revealed that he or she was gay had a big, lasting effect on the voters’ views.

Confirmation bias is a double-edged sword: Postmortem on the infamous retracted study that went viral for its claim that gay canvassers could persuade skeptical voters to support gay marriage.
↩︎ New York Magazine
Oct 11, 2016

Democratic endorsements from conservative papers seemed to have more influence than a Republican endorsement from that paper would, and the same concept applied to left-leaning papers endorsing conservative candidates.

Endorsements from newspapers only change minds when they buck their own trends.
↩︎ NPR
Oct 11, 2016

The value of debates

After this weekend's debate, it's understandable if some people want to give up on the format entirely. Do debates matter? They would appear to this year: Trump's fall in the polls began with his disastrous first debate performance, and after Sunday night some undecided voters shared how the televised encounter helped them make up their minds.

Even if Trump's candidacy is a little extreme, two thirds of voters told Pew during the last election the debates were helpful in determining their vote

In the very first live TV debate JFK used his telegenic presence to charm Nixon voters all the way to the White House. 

Oct 11, 2016

The campaign against Trump seems to have deepened a trait of Clinton’s: a pessimism about the possibility of political persuasion. James Carville, speaking on the Showtime campaign documentary “The Circus,” said that Bill Clinton always believed that he “could talk a dog out of a pork chop”—that, given enough time, he could change anyone’s mind. Hillary, Carville said, is “more realistic” about people.

A couple months ago we thought this was the election when populism would come back. What is it without persuasion?
↩︎ The New Yorker
Oct 11, 2016
More Headlines