Controversy wins. Negative beats positive. And all attention looks good to an algorithm.
As part of his reporting on the extraordinary popularity of right-wing and alt-right media on Facebook, Kevin Roose put together a Twitter feed that tracks each day's 10 top-performing link posts by Facebook pages in the United States.
The top-performing link posts by U.S. Facebook pages in the last 24 hours are from:
— Facebook's Top 10 (@FacebooksTop10) August 27, 2020
1. Ben Shapiro
2. Ben Shapiro
3. Blue Lives Matter
4. Ben Shapiro
5. David J. Harris Jr.
6. Ben Shapiro
7. Ben Shapiro
8. SportsCenter
9. Shaun King
10. NPR
From Roose's story:
“We live in two different countries right now,” said Eric Wilson, a Republican digital strategist and digital director of Marco Rubio’s 2016 campaign. Facebook’s media ecosystem, he said, is “a huge blind spot for people who are up to speed on what’s on the front page of The New York Times and what’s leading the hour on CNN.”
Some startling facts in there. As Roose puts it, "Maybe Mr. Trump’s 'silent majority,' in other words, only seems silent because we’re not looking at their Facebook feeds."