Thanks to Paul Giamatti's punchy refusal in this clip from 2004's Sideways, merlot's sales tanked, pinot noir's popularity shot up, and California wine growers yanked up about 10,000 acres of merlot grapes. In the industry it became known as "the Sideways effect."
To my surprise, the string of jumping blue dots that indicate typing popped up on my screen. They disappeared, reappeared, disappeared, and appeared again. Fry finally responded, saying he didn’t know what I was talking about.
That’s the reviewer that doesn’t bother to read the manuscript a journal has sent out for evaluation for possible publication, offers condescending or outright offensive comments, and—of course—urges the irrelevant citation of their own work.
You look at the bottom of the menu and notice a warning: “Consuming raw or undercooked meats, poultry, seafood, shellfish or eggs may increase your risk of food-borne illness.” That warning is there for a reason.