Feist's 2007 song "1234" has nearly 13 million views on YouTube. Her version of the song for Sesame Street, released in 2008, has over 240 million. From a New York Times article on the parenting sensation:
Whenever she’s traveling, a breathless parent will stop her for a photo. They say, “Do you mind, my 3-year-old has watched it 7,000 times,” Feist said. “And I say yes, but I always joke: You notice me because you’re a grown-up — the 3-year-olds are really only interested in the puppets. And without fail, the kids are just sort of looking at me like, who is this weird lady in the airport?”
“I have a suggestion for you that comes from your own world. It is that I am only a symptom. I am not the disease. By treating me as you would like to, you will not remove the root causes of your anger, which I suspect are insecurity and borrowed shame.”
I should have known, therefore, that it was a Wednesday unlike any other—that the world was about to change—when, at the end of the day, I poked into the studio to turn off the lights, and found the synthesizer still wired up.