Determining the Best Thing

When it comes to things, what thing is best? This video provides an introduction to the extensive studies conducted by the Counter-Intuitive Comparison Institute of North America. Think more about the things that you surround yourself with.

This vs That. Lobsters vs Godfather II. In this video, some architects, as part of their work with the Counter-Intuitive Comparison Institute of North America, ask us to think about the relative advantages of McDonalds, seahorses, English people. They contend that thing-literacy is important to designing the places we live and understanding why things are as they are. They are utterly convincing. In terms of really getting down to the nitty-gritty, NCAA inspired brackets force you to choose the best quality, not by abstract criticism but by simple direct comparison! We do it everyday, these guys have just spent a lot of time thinking about it. Democracy or Heated Seats? What is the best thing? A thing that helps create or facilitate other things, or something that just works, everytime? Those crazy architects.

TMN Editor Mike Deri Smith is no gourmet, he just has an abnormally large stomach. He lives in London. More by Mike Deri Smith

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