This vs That. Lobsters vs Godfather II. In this video, some architects, as part of their work with the Counter-Intuitive Comparison Institute of North America, ask us to think about the relative advantages of McDonalds, seahorses, English people. They contend that thing-literacy is important to designing the places we live and understanding why things are as they are. They are utterly convincing. In terms of really getting down to the nitty-gritty, NCAA inspired brackets force you to choose the best quality, not by abstract criticism but by simple direct comparison! We do it everyday, these guys have just spent a lot of time thinking about it. Democracy or Heated Seats? What is the best thing? A thing that helps create or facilitate other things, or something that just works, everytime? Those crazy architects.