But as justifiable as lip syncing was in Beyoncé’s case—hell, I would have lip synced to Beyoncé’s voice, too—it can still be hard to reconcile the ineffability of enjoyment with the nuts and bolts that enable us to consume it reliably. That’s what makes the following five pieces, looking at the business behind the stuff we like, so interesting. Ready to read here on TMN or in an e-book you can export to your Kindle, iPad, iPhone, etc.