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Ariana Grande’s “Thank U, Next” Video Was Among 2018’s Most Productivity-Disrupting Workplace Events

Ah 2018, the year of the Super Bowl selfie kid, Fortnite, and A Star Is Born. These movements, and more, dramatically impacted the cultural landscape of 2018. Don’t even get us started on the sheer volume of Ally and Jackson Maine Halloween costumes this year.

All of these trends got us thinking—what major events occurred during the workday, and what were the most disruptive events for productivity? We’d previously reported that Kanye had the ability to drastically decrease work-rate, but we wanted to identify even more events that caused productivity fluctuations.

With thousands of companies utilizing Hive as their all-in-one project management tool, we were able to extract a bit of data on productivity via Hive Analytics. So, read on to learn about some of the most disruptive events for productivity in 2018.

Brett Kavanaugh Hearings

On the day of Dr. Ford and Kavanaugh’s testimony, productivity dropped 31 percent at 10 a.m. when Dr. Ford began testifying. Productivity dropped another 70 percent once Kavanaugh took the stand later that day. This is in line with the television viewership throughout the day, which peaked at 13 million viewers when Kavanaugh testified.

Ariana Grande’s “Thank U, Next”—aka the video that broke YouTube

So many people stopped what they were doing to watch Ariana’s highly anticipated “Thank U, Next” video that YouTube’s comment section actually “broke” momentarily. Her video was the fastest video ever to reach 100 million views on YouTube, and exactly at its 3 p.m. debut, productivity fell 57 percent. By 5 p.m., productivity was back to normal.

Kanye West’s Tweetstorm

Kanye has been known to dabble in the occasional lengthy soliloquy on Twitter, and he has a particularly potent diatribe on April 25. His tweets, which were politically tinged and pro-Trump, brought productivity down by 55 percent.

To read more about 2018’s most disruptive events, click here.

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