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Lisa Whiteman

William Collick & Muhammida El Muhajir

William Collick & Muhammida El Muhajir

Hometown: Philadelphia

Currently residing in: Brooklyn

Occupation: Co-Owners of Frank White cafe. William is also in experiential marketing for Audi USA and Muhammida is in PR/marketing and a filmmaker.

Tell us a little about the relationship between Frank White (Notorious B.I.G.) and the surrounding area. Notorious B.I.G. took on the alias Frank White after the mob boss in Abel Ferrara’s King of New York. Frank White is located at St. James and Atlantic in Brooklyn, the block where the late great Notorious B.I.G. lived. Naming the café Frank White was in honor to his legacy as an artist that came from the neighborhood.

All parts of your decor are for sale, is that right? Most pieces in the cafe are available to be ordered. Things like the wallpaper, chandeliers, and stainless appliances are the most requested.

Who’s your favorite regular? The British music exec who lives across the street. He looks out of his window to make sure we’re open and then calls in his order of a smoothie and fruit salad on the way to work.

What else are you working on? A summer music and film series, and a TV show about our experience.


Rosecrans Baldwin co-founded TMN with publisher Andrew Womack in 1999. His latest book is Everything Now: Lessons From the City-State of Los Angeles. More information can be found at More by Rosecrans Baldwin

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